The other cupcake joint in town

Sugar Mama's Bakeshop: try it, you'll like it.

The new bakeshop on S. First st. is family owned and operated, and specializes in a diverse range of flavorful cupcake concoctions. The neon cupcake sign is less attention-grabbing than the giant cupcake-topped airstream on S Congress, but it packs just as much of a punch.

The cupcakes are not huge. But what they lack in size they certainly make up for in flavor and affordability.

I chose the German chocolate, which proved to be a delicious and decadent choice, though my friend's Hula (coconut with coconut cream cheese icing) was equally tasty.

Sugar Mama's also cooks up dessert bars, cookies, vegan specialties and other treats daily.